• Read the attached case   “MMICC 2014 Case” “http://mmicc.org/2014-case/.
  • Form a group of 4 people and Carry out a PowerPoint Presentation (not more than 15 minutes) 20 marks
  1. Situation Analysis (SWOT/PESTLE/Porter’s Five Forces/4P’s)
  2. Key Issues (Symptoms/Problems)
  3. Alternatives (A set of strategic alternatives that have a potential to solve the problem)
  4. Evaluation of Alternatives (How well does the alternative address the issue stated? / List the pros and cons of each alternative)
  5. Recommendation
  6. Implementation Plan (Steps to follow constrained by budget and timeline/Short term and long term plan/Always look for appendices)